With an elevator pitch, one has about ten seconds to explain a pitch to a stranger. This is a time when many people choke. One such time is when people are asked what they do for a living. The answer can easily be a shrug, downcast eyes, and a humble, potentially inaudible, mumble. This can lead to an opportunity lost; it might have turned into a referral, a sale, or even a future job. To nail elevator pitches, do not make the following mistakes.
Too Vague
Do not use generic statements. Replace weak language with power adjectives. Instead of saying that one helps women, say that one helps ambitious women to negotiate outstanding offer packages. It adds clarity and strength, describing the dream client.
Focus on Personal Identity Rather Than Client Service
A glaring mistake in an elevator pitch is that people place their emphasis on who they are rather than the ways in which they help their clients. A potential client cares about the person making the pitch to the extent that that person can help to achieve their goals. rather than focusing on one’s professional experience or advanced degrees, instead, hone in on an explanation of how one’s work moves clients toward their desired results.
Remember to continue using power language. Consider phrasing; do not sound like an infomercial, sound like a motivated person who helps clients achieve goals. Power verbs include such words as create, propel, drive, and jumpstart. Try them out and see the positive results.
Too Lengthy A Pitch
When meeting someone who is a new business contact, it is better to leave them asking for more than it is to make them wish for the current conversation to end. Say what needs to be said and then be done. Be an expert listener as well as a succinct speaker. One cannot listen well when droning on about personal business accomplishments.
In this, too, power language is key. Punch up a short speech with verbs that pack potence. Let the listener know what one does, who one specifically helps, how one helps, and why this is important. Let the listeners absorb what one says with clarity and efficiency and make a distinct impression on them.